Personal social concierge

Stop planning.
Start doing.

Sorec is an AI agent on WhatsApp that turns "we should do something" into "see you at 7pm." It knows your people, your schedule, and how to get a plan to actually happen.

WhatsApp-first AI-powered Launching in Pune
Join the waitlist See how it works
WhatsApp-native No app to download AI that actually coordinates Venue · Payments · Reminders · Replacements Network first, strangers second WhatsApp-native No app to download AI that actually coordinates Venue · Payments · Reminders · Replacements Network first, strangers second
The problem

Every week, millions of plans
die in WhatsApp groups.

Someone says "let's do something." Three people leave it on read. Two say maybe. One person does all the work. Nothing happens.

80%
of casual plans
never happen
45m
wasted every week
just coordinating
1
person ends up
doing all the work
Pain point 01 · The cancellation spiral

One drop-out, and the whole thing
collapses in hours.

The organizer scrambles. No one answers. Court fee wasted. With Sorec, a vetted replacement shows up before anyone even notices.

Today — WhatsApp group
Rahul
Hey guys sorry can't make it today. Something came up at work.
Dude that's in 3 hours 😐
Anyone else free? Need a 4th
Amit
If we don't have 4 then I might skip too
@Priya @Sneha @Vikram — anyone free today 6pm?
5:15 PM · 5:32 PM · 5:48 PM — no responses
Amit
Doesn't look like it's happening. Let's skip.
Plan dies. Court fee wasted.
With Sorec
Sorec
Heads up — Rahul just cancelled. You're down to 3.
I'm already looking. 4 players in your area are free.
Sorec
Found one! Vikram — intermediate, 4.6★ reliability. At ABC Sports by 6pm.
Sorec
Vikram's confirmed and paid. Rahul refunded. Game is back to 4.
Replacement found in 13 minutes.
Pain point 02 · The discovery gap

Great events happen near you.
You hear about them too late.

You scroll past it on Saturday. You text two friends. One ghosts, one's unsure. You skip. With Sorec, it finds you on Wednesday — with people.

Today — Saturday, 3:30 PM
Instagram story
🎤 "Pint of View" tonight at Dorf Brewhouse — AI in Everyday Life!
Looks interesting. But it's tonight…
Hey Nikhil, talk tonight at Dorf. Want to go?
sent 3:30 PM · 4:15 PM — no reply
Siddharth? AI talk tonight, you in?
Siddharth
Kind of last minute. Maybe next time?
5:00 PM — Nikhil: "just saw this, too late"
Skipped. Too late, no companion.
With Sorec — discovered Wednesday
I'm free Saturday evening. Suggest something.
Sorec
Based on your interests:
1. Pint of View — Dorf Brewhouse · ₹500
2. Open mic — The Hive · Free
3. Board games — Café Durga · ₹200
Pint of View sounds great.
Sorec
Your friend Nikhil attended 2 previous sessions. Want me to check if he'd join?
Sorec
Both booked and paid ✨ Siddharth set up his Sorec profile. You're all going Saturday.
3 tickets · 3 days in advance · 1 new user.
The solution

A personal social concierge
that makes plans happen.

Sorec knows your interests, your people, and your schedule. Express intent — it handles everything from finding the right people to collecting payments.

Without Sorec
  1. Think of something to do
  2. Message 5 different people
  3. Wait for responses (hours…)
  4. Negotiate time & place
  5. 2 people drop out
  6. Plan falls apart
With Sorec
  1. "I want to do something Saturday"
  2. Sorec suggests activities + people
  3. You pick what excites you
  4. Sorec coordinates everyone
  5. Plan confirmed. Show up.
How it works

Chat with Sorec.
It handles the rest.

WhatsApp-first. No app to download. A web dashboard for events, calendar, and communities when you want the bigger view.

01
Express intent
Tell Sorec what you want to do — casually, on WhatsApp.
02
Get matched
Activities and the right people, ranked by your taste and network.
03
Auto-coordinate
Timing, venue, payments, reminders — all handled in 1:1 chats.
04
Show up
Plan is set. You just be there.
The agent advantage

Sorec doesn't just suggest.
It executes.

An AI that does the actual work — messaging individuals, negotiating times, collecting payments, filling cancellations. Not another group chat.

01
Knows you
Interests, schedule, social preferences — learned over time.
02
Finds your people
Your network first, then carefully matched strangers.
03
Coordinates 1:1
Chats each person individually — no group chaos, no lost messages.
04
Handles logistics
Venue, payments, reminders, and cancellation replacements.
05
Learns & improves
Every plan refines the match — the more you use it, the sharper it gets.

Stop planning.
Start doing.

The coordination layer for real-world social life. Launching in Pune. Be first in line when Sorec opens.

On the list. We'll be in touch.
Launching in Pune WhatsApp-first AI-powered